Conservation Business Course Resources

This page contains links to internet resources that conservators in private practice and those who need business and management information for their institution may find useful. The links are divided into general categories, with subcategories beneath each category. Excepted as noted, inclusion in this list is a recommendation for further information and not an endorsement of the author or website.

Business Links

  • Small Business 
  • Business Failure 
  • Business Forms
  • Business Plans

Marketing Links

  • Professional Practice
  • SWOT
  • Marketing Plans
  • Press Releases
  • Marketing Strategy
  • Marketing Tools
  • Website Design
  • Marketing ROI


  • Project Management
  • Accounting & Finance
  • Selling Your Firm
  • Insurance
  • Legal
  • Risk/Disaster
  • Personality Types

Other Topics

  • Misc. Resources
  • Articles
  • Books
  • Videos/Audio
  • Glossaries

General Business

Small Business

Business models, practice management, professional practice Rena Klein's “Making Chaos Work for You” slide show.

American Express Small Business Network "Open Forum"
commercial, general, financial, start-up, business plan, marketing plan, advice, articles
Note: portions require registration  

Bank of America Small Business
commercial, financial, start-up, business plan, marketing plan, workshop or course, high-speed

Business Owners' Idea Café
commercial, general, advice, start-up, items for sale, business plan, marketing plan

Business Owners' Idea Café, "Marketing"
commercial, general, advice, articles, items for sale, marketing plan, marketing strategy, publication
commercial, general, advice, links, items for sale
Most of the links on this resource website will lead you to books published by Adams Publishing. Even if the purpose is to >encourage you to purchase their books, the site includes basic definitions and explanations.  

CCH Business Toolkit
commercial, general, financial, start-up, business plan, marketing plan, links

Dr. Jeff Cornwall, Entrepreneurship: From Idea to Launch  A Faculty Project Course 32 lectures plus exercises.
commercial, general, advice, links, items for sale

IRS Small Business One-Stop Resource Center
government, taxes, start-up, workshop or course, forms

IRS "Starting a Business"
government, start-up, taxes, forms, advice general

IRS FAQ list
government, FAQ, general, employment, forms, links, advice

The 'Lectric Law Library Business Law Lounge
individual, legal, advice

general, marketing, advice, articles, items for sale
According to on site information, it is for MBA-marketing professionals, but information is both comprehensible and potentially valuable for others.

More Business.Com
commercial, general, start-up, advice, articles

More Business.COM Info on (computer) consulting businesses
commercial, general, startup, advice, articles

commercial, general, startup, forms, advice
A clearinghouse for resources, this link will open at a page about corporations and incorporating.

My Own Business, Inc.
general, startup, forms, advice, links, courses

Jason Lawrence Nazar, “21 Golden Rules for Entrepreneurs“ 23 lectures

SBA Online Women's Business Center
government, general, business plan, marketing plan, advice, links

SBA: 10 Steps in Starting a New Business
webp age&utm_content=10%20steps%20to%20starting%20a%20biz
Includes links to other resources

SCORE Links Page
not- for-profit, general, startup, forms, worksheets, advice, articles, dictionary, workshops or courses, Best Source

The Small Business Advisor
commercial, general, financial, startup, business plan, glossary

Small Business Notes
individual, general, advice, articles

Small Business Startup Guide
commercial, general, articles, advice

U.S. Department of Commerce Office of Small and Disadvantaged Business Utilization
government, marketing, advice, women/minority
A site offering marketing assistance and consultation and information about government contracts.

Marcia Yudin's Sample News Release Makeover 
(Commercial/consultant website)
commercial, advice, publication
Read the release, then click on the link to see how Yudin recommends rewriting.

The Hartford (Insurance Group) , “Business Owner’s Playbook,”
Divides information into startup, growing and mature businessses and includes calculators and videos.

Business Failure

Karen Abarbanel & Bruce Friedman, Birthing the elephant : the woman's go-for-it! guide to overcoming the big challenges of launching a business (Berkeley, Calif: 10-Speed Press, 2008)

Business Forms

Susan Brown, "Free Business Forms" Growing Your Biz

 Business Plans

US Small Business Administration, “How to Write a Business Plan” 8 Jan 2013 2:27min 

Businessgateway1 “What to Include in Your Business Plan” 2 October 2012 9:25

Investment Innovation “How to Write a Business Plan” 3 Feb 2013 2:03 min  
Also an overview. British

Preparing A Business Profile. Department of Employment, Economic Development and Innovation, Queensland, Australia. (July 2011)

Marketing Links

Professional Practice Marketing

Ilyse Benun, Marketing Mentor website. 

Ilyse Benun, Marketing Mentor Pinterest board (about productivity)

Terri Zwierzynski, "Differentiation--Smart Marketing Strategies for the Solo Entrepreneur"
commercial, general, marketing strategy

SWOT (Strengths, Weaknesses, Opportunities, Threats)

QUICK MBA, "SWOT Analysis"

Marketing Plans, "Marketing Plan for 'The Tool' Offered by Internet Tool Company, Inc. (ITC)"
commercial, marketing plan, example, Marketing Plan Tutorials, marketing plan tutorial
general, marketing plan
commercial, financial, marketing plan, links, items for sale, Sample marketing plan
commercial, marketing plan, example

News Releases, Information Packets & Publication

Luan Aten, "How To: Write a Press Release"

Merry Bruns, "Writing the News Release", "Topics in Marketing: Publicity"
general, advice, publication, publicity "How to Create a Press Kit"
general, publication

Dr. Randall Hansen, "Barebones Guide to Writing Successful Press Releases"

PRW, Press Release Writing
Writing and broadcasting service but useful information for free.

PRW, "10 Essential Tips to Ensure Your Press Release Makes the News"

Karon Thackston, "Getting Free Publicity--How to Write aPress Release"

George Torok, "Get your name and message in the media"
commercial, advice, publication, marketing

Nichole L. Torres, "Putting Together a Press Kit: If you're looking for publicity, a stellar press kit isn't optional--It's a must."
general, advice, publication, publicity

E. Braunstein, "How to Get Media Publicity"
See also additional articles on Barbara Brabec's site

Marcia Yudin's Sample News Release Makeover (Commercial/consultant website)
commercial, advice, publication
Read the release, then click on the link to see how Yudin recommends rewriting.

Marketing Strategy

Law Marketing Resources
Marketing Donut, “How to Market a Professional Practice”
general, marketing strategy, clients

CCH Business Owner's Toolkit, "Marketing Strategy"
commercial, general, marketing strategy

Marketing Tools

My Business Card
Commercial, advice

Website Design

Jakob Nielsen's Alertbox: "Top Ten Mistakes in Web Design"
Mostly about adding search engines, visibility, etc.

Marketing ROI (Return on Investment)

Jennifer Beever, "Marketing Metrics: Tracking Return on Your Investment"

Management and Finance Links

Project Management

Project Management Institute
PMI is the foremost organization for project, program, and portfolio management.
a site for training in coding, web development and now business management (including project management)

Books about productivity/management/project managment 
David Allen. Getting Things Done: The Art of Stress-Free Productivity. New York: Penguin Books, 2014. 
Scott Berkun. The Art of Project Management. Sebastopol, CA: O’Reilly, 2005.
Ron Cagle. Your Successful Project Management Career. New York: AMACOM, 2005. 

Julie Carpenter. Project Management in Libraries, Archives and Museums: Working with Government and Other External Partners. Oxford: Chandos, 2010.
Allan R. Cohen and David L. Bradford. Influence Without Authority. (Second Edition). New York: John Wiley & Sons, 2005. 
Tom DeMarco and Tim Lister. Peopleware: Productive Projects and Teams. (Third Edition). Upper Saddle River, NJ: Addison-Wesley, 2014.
Tom DeMarco and Tim Lister. Waltzing with Bears: Managing Risk on Software Projects. New York, NY: Dorset House Publishing, 2003. 
Roger Fisher and Alan Sharp. Getting It Done: How to Lead When You’re Not in Charge. New York: HarperBusiness, 1998. 
Roger Fisher and William L. Ury. Getting to Yes: Negotiating Agreement Without Giving In. (Third Edition). London: Random House, 2012. 
David Garrett and Dan Bradbary. Herding Chickens: Innovative Techniques for Project Management. San Francisco: Harbor Light Press, 2005. 
Harvard Business Review Press. Managing Projects. Boston, MA: Harvard Business Review Press, 2014. 
Gary Heerkens. Project Management: 24 Steps to Help You Master Any Project. New York: McGraw Hill, 2007.
Tom Kendrick. The Project Management Tool Kit: 100 Tips and Techniques for Getting the Job Done Right. (Third Edition). New York: AMACOM/American Management Association, 2014. 
Fergus O’Connell. What You Need to Know about Project Management. West Sussex, UK: Capstone Publishing, 2011. 
David A. Schmaltz. The Blind Men and the Elephant: Mastering Project Work. San Francisco: Berrett-Koehler Publishers, 2003.

Accounting and Finance

American Institute of CPAs
not-for-profit, general, accounting, business

Association of Independent Accounting Professionals 
commercial, general, accounting, business, links

Consumer Reports "Personal Finance"
These web pages focus on consumer finance but include suggestions for small business owners too.

Silvia Dion, "Independent Contractor or Employee? IRS Guidance for Startups and SMBs," AllBusiness Experts (June 2013).

Dun & Bradstreet D-U-N-S number
Get a D-U-N-S Number.

Ked Harley, "Are Your Asking Your Accountant the Right Questions?," MintLife blog 7 August 2013
Mint is an online accounting system.

How to Make Good Use of the Paper Your Accountant Gives to You (part 1) 13 June 2010>utm_source=ch&utm_medium=rss&utm_campaign=recycle

IRS – Filing and Paying Your Business Taxes

government, accounting, consumer, general, business

Ninja Notes “Financial and Management Accounting Tutorials”

SBA and Palo Alto Consulting--Business Calculators
Check out the Starting Costs Estimator, The Cash Flow calculator and the Break Even Calculator are configured for sales (not service) businesses, but you might get a better idea of what these mean if you check them out!

Financial Pages of Small Business Notes includes a section on budgets at

US Government System for Award Management

General Finance, business planning   100Entproj  channel on YouTube

Selling Your Business

Robert Moment, "How to Sell Your Business" 2006
Access to worksheets requires registration

WSJ Guides, "Selling Your Professional Practice"

Business Sales Center
Has some short articles and "quizzes" that seem to include sound advice


Insurance Information Institute
not-for-profit, general, business, insurance


American Bar Association (ABA) Lawyer Locator
not-for-profit, general, legal, advice

Marianne Combs, "Thousands in back taxes ride on one question: Is Venus de Mars a professional or amateur artist?," MPR News 19 July 2013

Adam Davidson, "What's an Idea Worth?," New York Times Magazine 4 August 2013 page MM14.

FindLaw--a website of legal (and other) resources owned by Thomson
commercial, legal, general, links, Best Source

Risk Assessment and Disaster Preparedness

Interactive Learning Paradigms Inc., MSDS Online
commercial, risk, advice, Best Source

NEDCC, Emergency Management Bibliography
not-for-profit, general, conservation, preservation, advice, risk

NEDCC Planning and Prioritizing
not-for-profit, general, conservation, advice, risk

OSHA Handbook for Small Businesses 
government, risk, articles

OSHA Small Business Assistance
government, general, risk, links

SBA, "Be aware and prepare" Business Links
government, general, risk, links

Smithsonian Institution Disaster Preparedness document 
government, not-for-profit, risk, advice, articles

Personality Type Awareness

Humanmetrics Personality test (a short-form version of Myers-Briggs) 
commercial, other, personality, tests

Similar minds personality tests (Myers-Briggs, Enneagram, others)
individual, other, personality, tests, Best Source

Links to Other Topics

Miscellaneous Curriculum Resources

Bureau of Labor Statistics
Website includes links to job descriptions, pay scales, employment projections, and other work-related data.

Bureau of Labor Statistics--BLS Guide to Evaluating Pay
Includes an assessment tool for employee pay scales. This is not critical for a one-to-three person businesses, but may be helpful for larger firms.

Frances Frei and Anne Morriss, HBR Blog posted 23 Mar 2012  
How to Charge a Fee (Without Starting a Customer Rebellion)

MIT Sloan School of Management, Open Courseware, "15.834 Marketing Strategy, Spring 2003"
not-for-profit, general, marketing strategy, university, Spanish, Portugese

SBA Entreprenurial Test
government, start-up, advice, test

US Patent and Trademark Office, FAQ
government, marketing, start-up

The Writers Market
Commercial, marketing, advice

Conservators in Private Practice, A Subgroup of the American Institute for Conservation
not-for-profit, organization, advice

General entrepreneurship, professional practice  Dr. Jeff Cornwall, Entrepreneurship: From Idea to Launch A Faculty Project Course 32 lectures plus exercises. 

General entrepreneurship, professional practice Jason Lawrence Nazar, “21 Golden Rules for Entrepreneurs“ 23 lectures 

Lee Feldman, “What Lawyers Put in their Bios vs. What Clients Want” Bloomberg BNA Online published May 6 2015 

Megan Tolka, “Five Keys to Running a Successful Business, 15 April 2015 Fox Small Business:

Articles (on the Web) 

Findlaw, "Articles and Guides" 
commercial, legal, general, articles, advice, links

Rena Klein (RM Klein Consulting)
individual, general, business, advice, articles

R.M. Klein, "Making Chaos Work for You"
Originally published November 16, 2000 in Seattle Daily Journal

David Maister's Articles webpages
individual, general, business, articles

Virginia N. Naudé, "Contracts: Who's in Charge Here?"
not-for-profit, legal, financial, advice, contracts, CIPP

Poznak Law Firm Ltd. "Marketing professional services"
general, marketing, advice

Cliff Ennico, "Set the Right Price for Your Product or Service"

CoOL Search Engine (Conservation OnLine)
nfp, general, articles
The CoOL website is an extraordinary database of information about all aspects of a conservation practice, including establishment, management, and growth. Use the search engine link above to locate Listserve discussions, newsletter articles, and other resources.

Books and articles not found on the Internet

Kathy Barker, At the Helm: A Laboratory Navigator (Cold Spring Harbor, NY: CSHL Press, 2002)
individual, management, advice, items for sale

Joseph D'Agnese & Denise Kiernan, The Money Book for Freelancers, Part-Timers, and the Self-Employed: The Only Personal Finance System for People with Not-So-Regular Jobs (New York: 3 Rivers Press, 2010)       

Mike Figliuolo, One Piece of Paper(San Francisco, CA: Josey Bass, 2011)

David Maister, Managing the Professional Service Firm (New York: Free Press Paperbacks, 1993) 
individual, general, advice

Lon Safko, Social Media Bible 2nd ed. Hoboken, NY: John Wiley, 2010.

Helpful Videos/Audios
Online, video-based learning continues to explode daily-- not only YouTube, but also Udemy, CurrentTV, Vimeo, BigThink, and many more. There are MOOCs and other academia-based learning systems.  Let us know which are most helpful to you!

Glossaries and Vocabularies

Carter McNamara, "Basic Definitions: Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales"

Finance Terminology For Beginners
Anzak Global Finance

"General Resources" Business Essentials, Canadian 3rd Edition Pearson/Prentice Hall,6518,224378-,00.html

Glencoe Marketing Essentials Glossary

Idea Café, "Glossary"

IRS Small Business and Self-Employed Tax Center
government, financial, dictionary, a part of WebFinance Inc. 
commercial, financial, dictionary, Best Source

The 'Lectric Law Library Legal Lexicon
individual, legal, dictionary

Monash University, "Marketing Virtual Library"

Online Business Dictionary

Small Business Administration Glossary 
government, general, dictionary

Small Business Notes Glossary
individual, general, dictionary

US Legal Forms

Plus: Don't forget our FAIC OnLine Course Glossary!
FAIC Business Glossary
or found in the "Course Resources" folder within the FAIC OnLine courses