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Need help from a conservator? Call 202-452-9545 or use our Find a Conservator tool.

National Heritage Responders

Is an Emergency Affecting your Collection? 

Is an emergency (such as a natural or manmade disaster) affecting your institution? Call our response team 24/7 at 202-661-8068.  
Learn more here.

Conservation Business Course Links

This page contains dozens of links to resources on the Web that may be of use to conservators in private practice as well as those needing business and management information for their institution.  The links are divided in broad categories, with subcategories beneath each category.  Scroll down the page to reach each category.

Business Links

  • Small Business 
  • Business Failure 
  • Business Forms
  • Business Plans

Marketing Links

  • Professional Practice
  • SWOT
  • Marketing Plans
  • Press Releases
  • Marketing Strategy
  • Marketing Tools
  • Website Design
  • Marketing ROI

Management/Finance

  • Project Management
  • Accounting & Finance
  • Selling Your Firm
  • Insurance
  • Legal
  • Risk/Disaster
  • Personality Types

Other Topics

  • Misc. Resources
  • Articles
  • Books
  • Videos/Audio
  • Glossaries

Business Links


Small Business


Business models, practice management, professional practice Rena Klein's “Making Chaos Work for You” slide show. 
https://www.dropbox.com/s/6qidwxfa5sv6pb0/Klein%20seminar_AIANY_051313.pdf

American Express Small Business Network "Open Forum"
commercial, general, financial, start-up, business plan, marketing plan, advice, articles
Note: portions require registration  

Bank of America Small Business
commercial, financial, start-up, business plan, marketing plan, workshop or course, high-speed

Business Owners' Idea Café
commercial, general, advice, start-up, items for sale, business plan, marketing plan

Business Owners' Idea Café, "Marketing"
commercial, general, advice, articles, items for sale, marketing plan, marketing strategy, publication

Businesstown.com
commercial, general, advice, links, items for sale
Most of the links on this resource website will lead you to books published by Adams Publishing. Even if the purpose is to >encourage you to purchase their books, the site includes basic definitions and explanations.  

CCH Business Toolkit
commercial, general, financial, start-up, business plan, marketing plan, links

Dr. Jeff Cornwall, Entrepreneurship: From Idea to Launch  A Faculty Project Course 32 lectures plus exercises.https://www.udemy.com/entrepreneurship-from-idea-to-launch/ 

Entrepreneur.com
commercial, general, advice, links, items for sale

IRS Small Business One-Stop Resource Center
government, taxes, start-up, workshop or course, forms

IRS "Starting a Business"
government, start-up, taxes, forms, advice general

IRS FAQ list
government, FAQ, general, employment, forms, links, advice

The 'Lectric Law Library Business Law Lounge
individual, legal, advice

Marketing Professionals.com
general, marketing, advice, articles, items for sale
According to on site information, it is for MBA-marketing professionals, but information is both comprehensible and potentially valuable for others.

More Business.Com
commercial, general, start-up, advice, articles

More Business.COM Info on (computer) consulting businesses
commercial, general, startup, advice, articles

My Corporation.com
commercial, general, startup, forms, advice
A clearinghouse for resources, this link will open at a page about corporations and incorporating.

My Own Business, Inc.
general, startup, forms, advice, links, courses

Jason Lawrence Nazar, “21 Golden Rules for Entrepreneurs“ 23 lectures
https://www.udemy.com/21-golden-rules-for-entrepreneurs/

SBA Online Women's Business Center
government, general, business plan, marketing plan, advice, links

SBA: 10 Steps in Starting a New Business
www.sba.gov/content/follow-these-steps-starting-business?utm_source=Twitter&utm_medium=Tweet&utm_campaign=sbagov&utm_term=
webp age&utm_content=10%20steps%20to%20starting%20a%20biz
Includes links to other resources

SCORE Links Page
not- for-profit, general, startup, forms, worksheets, advice, articles, dictionary, workshops or courses, Best Source

The Small Business Advisor
commercial, general, financial, startup, business plan, glossary

Small Business Notes
individual, general, advice, articles

Small Business Startup Guide
commercial, general, articles, advice

U.S. Department of Commerce Office of Small and Disadvantaged Business Utilization
government, marketing, advice, women/minority
A site offering marketing assistance and consultation and information about government contracts.

Marcia Yudin's Sample News Release Makeover 
(Commercial/consultant website)
commercial, advice, publication
Read the release, then click on the link to see how Yudin recommends rewriting.

The Hartford (Insurance Group) , “Business Owner’s Playbook,”
http://www.thehartford.com/business-playbook/
Divides information into startup, growing and mature businessses and includes calculators and videos.

Business Failure

Karen Abarbanel & Bruce Friedman, Birthing the elephant : the woman's go-for-it! guide to overcoming the big challenges of launching a business (Berkeley, Calif: 10-Speed Press, 2008)


Business Forms

Susan Brown, "Free Business Forms" Growing Your Biz
http://growingyourbiz.co/free-business-forms/


 Business Plans

US Small Business Administration, “How to Write a Business Plan” 8 Jan 2013 2:27min
https://www.youtube.com/watch?v=SMr_uLZV-eM 

Businessgateway1 “What to Include in Your Business Plan” 2 October 2012 9:25 https://www.youtube.com/watch?v=G97lsGTSWkk

Investment Innovation “How to Write a Business Plan” 3 Feb 2013 2:03 min https://www.youtube.com/watch?v=Ow3Qqc_XlR8  
Also an overview. British

Preparing A Business Profile. Department of Employment, Economic Development and Innovation, Queensland, Australia. (July 2011) 
http://www.icnqld.org.au/media/documents/Preparing-a-Business-Profile.pdf


Marketing Links


Professional Practice Marketing


Ilyse Benun, Marketing Mentor website.
www.marketing-mentor.com 

Ilyse Benun, Marketing Mentor Pinterest board (about productivity) https://pinterest.com/ilisebenun/productivity-for-creative-professionals/

Terri Zwierzynski, "Differentiation--Smart Marketing Strategies for the Solo Entrepreneur" www.evancarmichael.com/Marketing/958/Differentiation--Smart-Marketing-Strategies-for-the-Solo-Entrepreneur.html
commercial, general, marketing strategy


SWOT (Strengths, Weaknesses, Opportunities, Threats)

QUICK MBA, "SWOT Analysis" 
www.quickmba.com/strategy/swot/


Marketing Plans

Businesstown.com, "Marketing Plan for 'The Tool' Offered by Internet Tool Company, Inc. (ITC)"
www.businesstown.com/marketing/plans-sample.asp
commercial, marketing plan, example

Knowthis.com, Marketing Plan Tutorials, marketing plan tutorial 
www.knowthis.com/tutorials/marketing/marketingplan1.htm
general, marketing plan

Mplans.com
www.Mplans.com
commercial, financial, marketing plan, links, items for sale

Morebusiness.com, Sample marketing plan 
www.morebusiness.com/templates_worksheets/bplans/printpre.brc
commercial, marketing plan, example


News Releases, Information Packets & Publication

Luan Aten, "How To: Write a Press Release"
www.lunareclipse.net/pressrelease.htm

Merry Bruns, "Writing the News Release"
www.sciencesitescom.com/CASC/release.html

Businesstown.com, "Topics in Marketing: Publicity" 
www.businesstown.com/marketing/publicity.asp
general, advice, publication, publicity

Ehow.com. "How to Create a Press Kit" 
www.ehow.com/how_8794_create-press-kit.html
general, publication

Dr. Randall Hansen, "Barebones Guide to Writing Successful Press Releases" 
www.randallshansen.com/prhowto.html

PRW, Press Release Writing 
www.press-release-writing.com/sample-press-release.htm
Writing and broadcasting service but useful information for free.

PRW, "10 Essential Tips to Ensure Your Press Release Makes the News"
www.press-release-writing.com/10_essential_tips.htm

Karon Thackston, "Getting Free Publicity--How to Write aPress Release"
pandecta.com/write_press_release.html

George Torok, "Get your name and message in the media" 
www.evancarmichael.com/Business-Coach/2700/Get-your-name-and-message-in-the-media.html
commercial, advice, publication, marketing

Nichole L. Torres, "Putting Together a Press Kit: If you're looking for publicity, a stellar press kit isn't optional--It's a must."
www.entrepreneur.com/magazine/entrepreneursstartupsmagazine/2001/december/46660.html
general, advice, publication, publicity

E. Braunstein, "How to Get Media Publicity"
http://www.barbarabrabec.com/HOMEBIZarticles/EBraunstein-MediaPublicity.htm
See also additional articles on Barbara Brabec's site

Marcia Yudin's Sample News Release Makeover (Commercial/consultant website)
www.yudkin.com/sample3b.htm
commercial, advice, publication
Read the release, then click on the link to see how Yudin recommends rewriting.


Marketing Strategy

Law Marketing Resources
Marketing Donut, “How to Market a Professional Practice”
general, marketing strategy, clients

CCH Business Owner's Toolkit, "Marketing Strategy"
commercial, general, marketing strategy


Marketing Tools

My Business Card
Commercial, advice


Website Design

Jakob Nielsen's Alertbox: "Top Ten Mistakes in Web Design"
Mostly about adding search engines, visibility, etc.


Marketing ROI (Return on Investment)

Jennifer Beever, "Marketing Metrics: Tracking Return on Your Investment"
http://www.newincite.com/resources/marketing-articles/marketing-metrics-tracking-return-on-your-investment/


Management and Finance Links

Project Management

Project Management Institute
www.pmi.org
PMI is the foremost organization for project, program, and portfolio management. 

Lynda.com
http://www.lynda.com/
a site for training in coding, web development and now business management (including project management)
 

Books about productivity/management/project managment 
 
David Allen. Getting Things Done: The Art of Stress-Free Productivity. New York: Penguin Books, 2014. 
 
Scott Berkun. The Art of Project Management. Sebastopol, CA: O’Reilly, 2005.
 
Ron Cagle. Your Successful Project Management Career. New York: AMACOM, 2005. 

Julie Carpenter. Project Management in Libraries, Archives and Museums: Working with Government and Other External Partners. Oxford: Chandos, 2010.
 
Allan R. Cohen and David L. Bradford. Influence Without Authority. (Second Edition). New York: John Wiley & Sons, 2005. 
 
Tom DeMarco and Tim Lister. Peopleware: Productive Projects and Teams. (Third Edition). Upper Saddle River, NJ: Addison-Wesley, 2014.
 
Tom DeMarco and Tim Lister. Waltzing with Bears: Managing Risk on Software Projects. New York, NY: Dorset House Publishing, 2003. 
 
Roger Fisher and Alan Sharp. Getting It Done: How to Lead When You’re Not in Charge. New York: HarperBusiness, 1998. 
 
Roger Fisher and William L. Ury. Getting to Yes: Negotiating Agreement Without Giving In. (Third Edition). London: Random House, 2012. 
 
David Garrett and Dan Bradbary. Herding Chickens: Innovative Techniques for Project Management. San Francisco: Harbor Light Press, 2005. 
 
Harvard Business Review Press. Managing Projects. Boston, MA: Harvard Business Review Press, 2014. 
 
Gary Heerkens. Project Management: 24 Steps to Help You Master Any Project. New York: McGraw Hill, 2007.
 
Tom Kendrick. The Project Management Tool Kit: 100 Tips and Techniques for Getting the Job Done Right. (Third Edition). New York: AMACOM/American Management Association, 2014. 
 
Fergus O’Connell. What You Need to Know about Project Management. West Sussex, UK: Capstone Publishing, 2011. 
 
David A. Schmaltz. The Blind Men and the Elephant: Mastering Project Work. San Francisco: Berrett-Koehler Publishers, 2003.

Accounting and Finance

American Institute of CPAs
not-for-profit, general, accounting, business

Association of Independent Accounting Professionals
www.aiaponline.com 
commercial, general, accounting, business, links

Consumer Reports "Personal Finance"
www.consumerreports.org/cro/personal-finance.htm
These web pages focus on consumer finance but include suggestions for small business owners too.

Silvia Dion, "Independent Contractor or Employee? IRS Guidance for Startups and SMBs," AllBusiness Experts (June 2013).
http://experts.allbusiness.com/independent-contractor-or-employee-guidance-for-start-ups-and-smbs/4975/?goback=.gde_113885_member_266044303#%21

Dun & Bradstreet D-U-N-S number
Get a D-U-N-S Number.

Ked Harley, "Are Your Asking Your Accountant the Right Questions?," MintLife blog 7 August 2013 https://www.mint.com/blog/planning/are-you-asking-your-accountant-the-right-questions-0813/
Mint is an online accounting system.

How to Make Good Use of the Paper Your Accountant Gives to You (part 1) 13 June 2010
http://www.businessblogshub.com/2010/06/how-to-make-good-use-of-the-paper-your-accountant-gives-to-you-part-1/?>utm_source=ch&utm_medium=rss&utm_campaign=recycle

IRS – Filing and Paying Your Business Taxes

My Money.gov
government, accounting, consumer, general, business

Ninja Notes “Financial and Management Accounting Tutorials”

SBA and Palo Alto Consulting--Business Calculators
Check out the Starting Costs Estimator, The Cash Flow calculator and the Break Even Calculator are configured for sales (not service) businesses, but you might get a better idea of what these mean if you check them out!

Financial Pages of Small Business Notes includes a section on budgets at
http://www.smallbusinessnotes.com/business-finances/budget-example.html

US Government System for Award Management
www.sam.gov

General Finance, business planning   100Entproj  channel on YouTube https://www.youtube.com/channel/UCAVfHfEqcTX_szztnKbInUA


Selling Your Business

Robert Moment, "How to Sell Your Business" 2006
Access to worksheets requires registration

WSJ Guides, "Selling Your Professional Practice"

Business Sales Center
Has some short articles and "quizzes" that seem to include sound advice
 

Insurance

Insurance Information Institute
not-for-profit, general, business, insurance


Legal

American Bar Association (ABA) Lawyer Locator
not-for-profit, general, legal, advice

Marianne Combs, "Thousands in back taxes ride on one question: Is Venus de Mars a professional or amateur artist?," MPR News 19 July 2013 http://minnesota.publicradio.org/display/web/2013/07/19/arts/demars-artist-tax-audit

Adam Davidson, "What's an Idea Worth?," New York Times Magazine 4 August 2013 page MM14. http://www.nytimes.com/2013/08/04/magazine/whats-an-idea-worth.html?ref=magazine&pagewanted=all

FindLaw--a website of legal (and other) resources owned by Thomson
commercial, legal, general, links, Best Source


Risk Assessment and Disaster Preparedness

Interactive Learning Paradigms Inc., MSDS Online
commercial, risk, advice, Best Source

NEDCC, Emergency Management Bibliography
not-for-profit, general, conservation, preservation, advice, risk

NEDCC Planning and Prioritizing
not-for-profit, general, conservation, advice, risk

OSHA Handbook for Small Businesses 
government, risk, articles

OSHA Small Business Assistance
government, general, risk, links

SBA, "Be aware and prepare" Business Links
government, general, risk, links

Smithsonian Institution Disaster Preparedness document 
government, not-for-profit, risk, advice, articles


Personality Type Awareness

Humanmetrics Personality test (a short-form version of Myers-Briggs) 
commercial, other, personality, tests

Similar minds personality tests (Myers-Briggs, Enneagram, others)
individual, other, personality, tests, Best Source


Links to Other Topics

Miscellaneous Curriculum Resources

Bureau of Labor Statistics
www.bls.gov
Website includes links to job descriptions, pay scales, employment projections, and other work-related data.

Bureau of Labor Statistics--BLS Guide to Evaluating Pay
http://www.bls.gov/ncs/ocs/sp/ncbr0004.pdf
Includes an assessment tool for employee pay scales. This is not critical for a one-to-three person businesses, but may be helpful for larger firms.

Frances Frei and Anne Morriss, HBR Blog posted 23 Mar 2012  
How to Charge a Fee (Without Starting a Customer Rebellion)

MIT Sloan School of Management, Open Courseware, "15.834 Marketing Strategy, Spring 2003"
http://ocw.mit.edu/courses/sloan-school-of-management/15-834-marketing-strategy-spring-2003/
not-for-profit, general, marketing strategy, university, Spanish, Portugese

SBA Entreprenurial Test
www.sba.gov/smallbusinessplanner/plan/getready/SERV_SBPLANNER_ISENTFORU.html
government, start-up, advice, test

US Patent and Trademark Office, FAQ
www.uspto.gov/web/offices/tac/tmfaq.htm
government, marketing, start-up

The Writers Market
www.writersmarket.com
Commercial, marketing, advice

Conservators in Private Practice, A Subgroup of the American Institute for Conservation
http://cool.conservation-us.org/coolaic/sg/cipp/index.html
not-for-profit, organization, advice

General entrepreneurship, professional practice  Dr. Jeff Cornwall, Entrepreneurship: From Idea to Launch A Faculty Project Course 32 lectures plus exercises. 
https://www.udemy.com/entrepreneurship-from-idea-to-launch/ 

General entrepreneurship, professional practice Jason Lawrence Nazar, “21 Golden Rules for Entrepreneurs“ 23 lectures 
https://www.udemy.com/21-golden-rules-for-entrepreneurs/ 

Lee Feldman, “What Lawyers Put in their Bios vs. What Clients Want” Bloomberg BNA Online published May 6 2015
https://bol.bna.com/what-lawyers-put-in-their-bios-vs-what-clients-want/ 

Megan Tolka, “Five Keys to Running a Successful Business, 15 April 2015 Fox Small Business: http://smallbusiness.foxbusiness.com/entrepreneurs/2015/04/15/5-keys-to-running-successful-business/


Articles (on the Web) 

Findlaw, "Articles and Guides"
smallbusiness.findlaw.com/moretopics/ 
commercial, legal, general, articles, advice, links

Rena Klein (RM Klein Consulting)
rmkleinconsulting.com/educate/0.html
individual, general, business, advice, articles

R.M. Klein, "Making Chaos Work for You"
Originally published November 16, 2000 in Seattle Daily Journal
www.rmklein.com

David Maister's Articles webpages
http://davidmaister.com/articles
individual, general, business, articles

Virginia N. Naudé, "Contracts: Who's in Charge Here?" 
http://cool.conservation-us.org/waac/wn/wn20/wn20-1/wn20-109.html
not-for-profit, legal, financial, advice, contracts, CIPP

Poznak Law Firm Ltd. "Marketing professional services"
www.poznaklaw.com/articles/marketprofessn.htm
general, marketing, advice

Cliff Ennico, "Set the Right Price for Your Product or Service"
www.entrepreneur.com/money/moneymanagement/pricing/article62382.html

CoOL Search Engine (Conservation OnLine)
http://cool.conservation-us.org/
nfp, general, articles
The CoOL website is an extraordinary database of information about all aspects of a conservation practice, including establishment, management, and growth. Use the search engine link above to locate Listserve discussions, newsletter articles, and other resources.

Books and articles not found on the Internet

Kathy Barker, At the Helm: A Laboratory Navigator (Cold Spring Harbor, NY: CSHL Press, 2002)
www.cshlpress.com
individual, management, advice, items for sale

Joseph D'Agnese & Denise Kiernan, The Money Book for Freelancers, Part-Timers, and the Self-Employed: The Only Personal Finance System for People with Not-So-Regular Jobs (New York: 3 Rivers Press, 2010)       

Mike Figliuolo, One Piece of Paper(San Francisco, CA: Josey Bass, 2011)

David Maister, Managing the Professional Service Firm (New York: Free Press Paperbacks, 1993) www.davidmaister.com 
individual, general, advice

Lon Safko, Social Media Bible 2nd ed. Hoboken, NY: John Wiley, 2010.


Helpful Videos/Audios
Online, video-based learning continues to explode daily-- not only YouTube, but also Udemy, CurrentTV, Vimeo, BigThink, and many more. There are MOOCs and other academia-based learning systems.  Let us know which are most helpful to you!

Glossaries and Vocabularies

Answers.com
www.answers.com

Carter McNamara, "Basic Definitions: Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales"
http://managementhelp.org/marketing/advertising/defined.htm

Finance Terminology For Beginners
Anzak Global Finance
http://www.anzakglobalfinance.com/finance-terminology-for-beginners/

"General Resources" Business Essentials, Canadian 3rd Edition Pearson/Prentice Hall
wps.prenhall.com/ca_ph_ebert_busess_3/0,6518,224378-,00.html

Glencoe Marketing Essentials Glossary
www.glencoe.com/sec/busadmin/marketing/dp/food_mktg/gloss.shtml

Idea Café
businessownersideacafe.com/business_ideas/business_bonding_ph1.html?C=83c110030d2a432b12546d8c516e5aa2

I-Square.com, "Glossary"
www.isquare.com/glossary.cfm

IRS Small Business and Self-Employed Tax Center
www.irs.gov/Businesses/Small-Businesses-&-Self-Employed
government, financial, dictionary

Investorwords.com, a part of WebFinance Inc.
www.investorwords.com 
commercial, financial, dictionary, Best Source

The 'Lectric Law Library Legal Lexicon
www.lectlaw.com/def.htm
individual, legal, dictionary

Monash University, "Marketing Virtual Library"
www.buseco.monash.edu.au/mkt/dictionary/

Online Business Dictionary
http://www.businessdictionary.com/

Small Business Administration Glossary
www.sba.gov/node/13275 
government, general, dictionary

Small Business Notes Glossary
www.smallbusinessnotes.com/glossary.html
individual, general, dictionary

US Legal Forms
definitions.uslegal.com

Plus: Don't forget our FAIC OnLine Course Glossary!
FAIC Business Glossary
or found in the "Course Resources" folder within the FAIC OnLine courses